Search engine rankings are extremely important for any web master. For a majority of the blogs and websites, search engines are the biggest source of traffic. To get a good ranking in search engine rankings especially of Google, there are a lot of factors that come into play. However, there have been continuous increase in our knowledge on what are the factors that are important for a blogger to improve their search engine rankings.
Here are five important factors that affect search engine results placement of a site:
External Links: The number of sites linking to your site is the most major factor of your search engine rankings. But you should always go for high-quality links rather than focusing on the quantity of links you get. If you are getting two to three links from PR6 and PR7 blogs it is much more valuable than a hundred links from PR1 and PR2 blogs. So always focus on getting your blog as many links as you can from high page rank sites. Also remember never to get linked from link farms or bad neighborhoods as Google and other search engines will blacklist you.
Domain Age: Google loves aged-domains that have been in use for years. It has been seen by experience that Google trusts domains that are aged. So you can either buy domains which are old or you can get links from aged domains that will help you improve your worth in the eyes of search engine bots. It is always observed that older domains rank higher in search engine results.
Frequency of Posting: The frequency at which you post on your blog can be more important that you thought. Google is always in the look out for fresh contents. Google generally gives you a lot of authority if your blog is updated regularly. But this does not mean that you begin to post short or unoriginal content on your blog as it will only make you rank lower. Update regularly, but with unique and useful content. A posting frequency is important not only to keep your readers engaged but to maintain a good position in search engine results.
Page Load Time: This is the latest factor which Google has become to consider in their search engine algorithm. Senior engineer from Google, Matt Cutts has already confirmed that the page load time of a site will also be considered in the search engine rankings from now on.
Research Content: It is also known now that research related content to any topic is preferred by Google. Meaning long articles will always be ranking better than short articles that only last between 100 to 200 words. Keep your articles long and keyword rich. This will help you rank really well for a lot of keywords for Google’s search engine results.
So these are among the most important 5 factors that Google has begun to consider for placing your site in its search engine results. It is important that a blogger focuses his efforts to improvise on these factors so that he can get more traffic out of strong search engine results placements.
