As many of you will know, I have recently had a little introduction to my family…! Eva is now 6 months old, Mummy is back at work and we are gradually establishing our new normality if that makes sense.
During the last year or so, I have had very little time to dedicate to my affiliate business. However, now that we are getting to grips with parenthood I can start looking at where I am in terms of the performance of my live projects, where I got to with some of the on-going projects and where I want to be going in the short term.
It is clear that there is a direct correlation between effort and earnings, if you put the effort in you get the rewards. As i have not had the time to dedicate, earnings on all my projects have suffered, however, having said that they are still ticking over and are in a good position to be picked back up with a push for Christmas.
I think that it would be unwise at this juncture to attempt to move any of the on-going projects forward as this will cause me to spread myself too thinly, however, now is the time to start pushing for the Christmas trade.
Great Hampers will be my focus as this is the perfect site for the Christmas trade, last year making several thousand pounds per month in the three months to Christmas. Gearing it up is a relatively easy job, I have the site setup template based so all I do is switch a banner and a Style Sheet. I do also want to try and refresh some of the content and re-create some of the ppc ads as a result of lessons learned last year, what worked best. I suppose this is another lesson I have learned, keeping records of your campaigns proves to be very useful. I have kept all the stats for Great Hampers from last year, the clicks, conversion rates, numbers of visitors/viewers and sales of each product and which were the best merchants. I will use this information this year to focus my efforts on the areas that were most sucessful.
