I am currently puzzled by what seems to be lost clicks. While running a PPC campaign on Google Adwords, I tend to track their performance in real time, or as near to real time as Google and the affiliate networks allow.
I have noticed that the clicks that Google Adwords reports differs from the clicks that the Affiliate Network reports.
Take Yesterday for example. I am running a PPC campaign on Google Adwords for an Affiliate on AffiliateWindow. Google Adwords reports 102 paid clicks, while AffiliateWindow reports only 89. So where have my lost clicks gone? Should these not be identical?
Thinking that this must be a one off, I checked other campaigns for Yesterday and then went back several days and I have noticed that there are regular discrepancies.
Research time I think!
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