If you are running a Google AdWords campaign, you can make your ads targeted to your keywords using Googles keyword insertion tool.
In the title of your ad use:
{keyword:}
This will insert the keyword that hit your ad and this will become the title of your ad. So if the user searched for Ford Mondeo your title would become ‘Ford Mondeo’
Of course you can make this more effective using something like:
Buy {keyword:} now
which using the above example of ‘Ford Mondeo’ will create an ad title of Buy Ford Mondeo now’.
Another tip is to use a backup title or word in your keyword insertion, this is so that if the keyword is too long for the title or for some reason the keyword cannot be shown the default will be shown, for example:
Buy {keyword: a car} now
In this example if ‘Ford Mondeo’ can not be shown the ad title will become, ‘Buy a car now’.
You can also capitalise the first letters of the inserted keywords using:
Buy {KeyWord: } now
Note the capital K and W, which will create an ad title of ‘Buy Ford Monedo now’ rather than if you used:
Buy {keyword: } now
Which would create an ad title of ‘Buy ford mondeo now’
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